Solotech acquires XR Studios to expand its virtual production services
December 21, 2021 – Solotech, a provider of audiovisual and entertainment technology, has recently announced that it has acquired XR Studios, a full-service agency specializing in extended reality (XR) technologies for live broadcast and virtual productions. As part of Solotech’s strategic plan, XR Studios will continue to operate as a separate entity and brand.
XR Studios serves clients in multiple segments such as TV, music, Fortune 500 companies, and live events. The company pioneered innovative performances such as Katy Perry’s American Idol finale and MTV’s 2020 Video Music Awards. Other notable clients of XR Studios include Billie Eilish, Leon Bridges, Amazon, Verizon, Twitch, and more.
Solotech stated that it has seen an increasing need for live streaming services and virtual production, and as a result has adapted its offering to support its clients and tackle new opportunities. With this acquisition, the company’s recently created Media and Entertainment Technology (MET) division will work to develop new technological solutions that are at the crossroads of three realities: fans and artists, content producers, and online gamers.
At our core, we are a group of creative teams and producers that see the need for a company that sits in between the technology and the creative to help partners reach the finish line in this exciting new world of extended reality and virtual productions.-J.T. Rooney, President of XR Studios.
Other new members of Solotech’s MET Division, such as the recently acquired Waveform Entertainment, will help to build out the strength and impact of XR Studios and the overall Division. “The venture with XR Studios will fill the missing piece of the puzzle and be the third pillar of our MET Division, adding complete virtual production and mixed reality solutions to our high-end live streaming and esports offering,” said Martin Tremblay, President and CEO of Group Solotech.
